نوع مقاله : مقاله پژوهشی
نویسندگان
1 دانشجوی دکترای علوم ارتباطات، دانشگاه علامه طباطبایی
2 دانشجوی دکترای علوم ارتباطات، دانشگاه آزاد اسلامی واحد تهران مرکز
کلیدواژهها
عنوان مقاله English
نویسندگان English
Environmental Communications is a research and applied branch of study within the broader field of Communications. Environmental communications deals with the manner of producing, distributing, receiving, understanding and using environment-related messages as well as the way society interact with it. Thus, employing media in order to public awareness on environment and its related challenges, promoting and encouraging methods of preserving and protecting environment and media management-related issues are among the most important research areas within the branch of environmental communications. This article provides a definition for environmental communications and reviews its related literature, and then examines the environmental role of our media. Deep interview is used for collecting experts’ views and solutions in this regard. Lack of exclusive media for the field of environment, lack of macro and systematic look among media actors, focus on temporary programs and ignoring strategic programming are among the issues afflicting media in playing their role with regard to environment. Employing media discourse, reinforcing environmental journalism, media adoption of a supportive approach towards environmental activists as well as launching environmental communications group in Iran Environmental Protection Organization are a number of solutions introduced in the article.
کلیدواژهها English
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