نوع مقاله : مقاله پژوهشی
نویسندگان
1 دکترای مدیریت دولتی، دانشیار دانشکده مدیریت دانشگاه تهران
2 دکترای مدیریت رسانه، استادیار دانشکده مدیریت دانشگاه تهران
3 دکترای مدیریت استراتژیک، استادیار دانشکده صداوسیما
4 دکترای مدیریت رسانه
کلیدواژهها
عنوان مقاله English
نویسندگان English
Media and their management currently follow an organizational pattern. These media organizations are in dire need of a comprehensive strategy in terms of their roles and status in a supposed ideal society. For the media to be effective and influential, a normative pattern of management is required to be designed to address socio-cultural macro functions at national and transnational.
To this aim, the present article analyzes media discourse and works out factors involved in communicative system in form of a conceptual pattern, proposing a pattern for media communication culture as an effective strategy for a wise society. Formations and sustainability of this communicative culture provides a ground for the wise society media to play an effective role in three macro domains: society, culture and language. To realize such a sustainability, the article proposes a macro management pattern which allows a solar-based order putting the media satellites into their predetermined orbits. Periodic Table of Elements is another fitting metaphor to express the intended order in media.
کلیدواژهها English
