نوع مقاله : مقاله پژوهشی

نویسندگان

1 دکتری روان‌شناسی، دانشیار دانشکده علوم تربیتی و روان‌شناسی، دانشگاه شهید بهشتی تهران، تهران، ایران

2 دکتری روان شناسی، دانشکده علوم تربیتی و روان شناسی، دانشگاه شهید بهشتی تهران، تهران، ایران

3 دکتری روان‌شناسی، دانشکده علوم تربیتی و روان‌شناسی، دانشگاه شهید بهشتی تهران، تهران، ایران

4 دانشجوی دکتری روان‌شناسی، دانشکده علوم تربیتی و روان‌شناسی، دانشگاه شهید بهشتی تهران، تهران، ایران

10.22082/cr.2021.131230.2068

چکیده

هدف از پژوهش حاضر، مقایسه میزان برانگیختگی حافظه عناصر شناختی و هیجانی خبر در دانشجویان دانشگاه­‌های تهران بوده که به‌صورت آزمایشی انجام شده است. جامعه آماری، تمامی دانشجویان کارشناسی و کارشناسی ارشد دختر و پسر دانشگاه‌های شهر تهران را در برمی‌گیرد که از میان آنها 60 نفر ابتدا، به‌صورت خوشه‌ای و سپس به‌طور هدفمند انتخاب شده‌اند. ابزار مورد استفاده نیز شامل پرسشنامه­‌های اطلاعات جمعیت­‌شناختی، پیگیری اخبار صداوسیما، آزمون یادآوری و قطعه‌های اخبار بوده است. تحلیل داده‌ها از طریق آزمون تحلیل واریانس آمیخته نشان داد که اثر اصلی جنس، پیگیری و شبکه‌ بر حافظه عناصر شناختی و حافظه عناصر هیجانی معنادار است. با توجه به نتایج، دختران بیش از پسران به عناصر هیجانی توجه می‌کنند و آنها را به یاد می‌آورند. در مقابل، پسران عناصر شناختی اخبار را بیشتر به خاطر می‌سپارند. همچنین اخبار شبکه 2 عناصر هیجانی بیشتری دارد و گروه دختران آن را بیشتر دنبال می­‌کنند درحالی‌که اخبار شبکه خبر به لحاظ عناصر شناختی و برای گروه پسران جذاب­تر است. به‌این‌ترتیب، به نظر می‌رسد که بهتر است سازمان صداوسیمای ایران به‌منظور اثرگذاری بر مخاطبان به این نوع اثرات توجه بیشتری نشان دهد و مؤلفه‌­های اثرگذار بر هر جنس را به‌درستی به کار گیرد.

کلیدواژه‌ها

موضوعات

عنوان مقاله [English]

Memory Arousal of Cognitive and Emotional Elements of News in Students of Tehran Universities

نویسندگان [English]

  • Shahla Pakdaman 1
  • Sedigheh Sadat Mirzaei 2
  • Rouhollah Mansouri Sepehr 3
  • Mahsa Soleimani 4

1 Associate Prof. in Psychology, Faculty of Psychology and Education Science, Shahid Beheshti Uni., Tehran, Iran

2 Psychology, Faculty of Psychology and Education Science, Shahid Beheshti Uni., Tehran, Iran

3 Psychology, Faculty of Psychology and Education Science, Shahid Beheshti Uni., Tehran, Iran

4 Psychology

چکیده [English]

The aim of this experimental study was to compare the level of memory arousal of cognitive and emotional elements of news in students of Tehran universities. The statistical population was all male and female students in M.A. And B.A. Of universities in Tehran, from which 60 people were first selected in clusters and then purposefully. Data were collected using a questionnaire including demographic information, radio news follow-up, reminder test and news snippets. Data analysis through mixed analysis of variance test showed that the main effect of gender, follow-up and network on cognitive element memory and emotional element memory was significant. According to the results, girls pay more attention to and remember emotional elements than boys. In contrast, boys are more likely to remember the cognitive elements of the news. Channel 2 news also has more emotional elements and the girls  follows it more, while the news channel news is more cognitive in terms of elements and more attractive for the boys. In order to influence the audience, it is better for IRIB to pay more attention to this type of effects and to use the components that affect each genre correctly.

کلیدواژه‌ها [English]

  • News
  • Follow-up
  • Cognitive Elements
  • Emotional elements
  • Remind

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