نوع مقاله: مقاله پژوهشی

نویسندگان

1 معاون امور بهداشتی دانشگاه علوم پزشکی شهید بهشتی و دانشیار دانشکده بهداشت.

2 کارشناس ارشد مامایی.

چکیده

کنترل کمتر از 10 عامل که سلامت افراد را به خطر می‌اندازد (مانند تغدیه نامناسب، فقدان تمرینات بدنی، مصرف دخانیات، سوء مصرف مواد مخدر و الکل) می‌تواند از 70 ـ 40درصد مرگ‌های زودرس، یک سوم ناتوانایی‌های حاد و دو سوم ناتوانایی‌های مزمن پیشگیری کند. آگاهی از این عوامل و ترغیب مردم به تغییر رفتارهای پرخطر، عنصر اصلی و عامل مهمی در ارتقای سلامت افراد و بهبود وضعیت سلامتی جامعه است.استفاده از رسانه‌های جمعی را می‌توان مهم‌ترین جزء از راهبردهای ارتقای سلامت با هدف تغییر رفتارهای پرخطر، برشمرد. از آنجا که رسانه‌های جمعی مهم‌ترین منبع اطلاعات بهداشتی برای جامعه هستند، ضروری است نهادهای بهداشتی و درمانی جامعه، اطلاعات بهداشتی منتقل شده از طریق رسانه‌ها و اثرات آنها را کنترل کنند و با استفاده از فرصت‌ها و رفع موانع، کیفیت و کمیت اطلاعات بهداشتی را بهبود بخشند.

کلیدواژه‌ها

عنوان مقاله [English]

The Role of Media in the Prevention of the Diseases

نویسندگان [English]

  • Ali Ramazankhani 1
  • Shahla Qanbari 2

چکیده [English]

Controlling less than 10 factors which endanger human health (factors such as malnutrition, lack of physical exercise, drug abuse, and alcohol addiction) can prevent 40 to 70 percents of early deaths, one-third of acute disabilities, and two-thirds of chronic disabilities.
Being aware of these elements and encouraging people to avoid risky behaviors play a significant role in promoting the health of both individuals and society.
Employing mass media can be regarded as the most important part of the strategies of improving health, strategies aimed at helping people avoid risky behaviors. Since mass media are the most important sources of health information for the society, it is necessary for the health-care institutes to control the information conveyed to people through the media and their impacts on the individuals and to improve the quality and quantity of these information.

کلیدواژه‌ها [English]

  • media
  • Improving Health
  • Training
  • Risky Behavior
  • prevention

 

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