نوع مقاله : مقاله پژوهشی
نویسنده
مدیر گروه ارتباطات دانشگاه صدا و سیما و عضو هیات علمی
کلیدواژهها
عنوان مقاله English
نویسنده English
Problem and Objective: The transformation of news consumption patterns in the digital age and the changing expectations of an active audience have posed a serious challenge for mainstream media, including IRIB, in attracting audiences and maintaining social impact. This research aims to design an operational model for applying Solutions and Constructive Journalism in IRIB's news system to enhance the quality, appeal, and social impact of its news.
Research Method: This study was conducted using a qualitative approach and a mixed-methods research design. In the first phase, a documentary and library study method was used to examine the theoretical foundations and global experiences of the two journalism styles, leading to the development of a coherent conceptual framework. In the second phase, data were collected through in-depth, semi-structured interviews with 12 academic and executive media experts and analyzed using thematic analysis.
Findings: The research findings were presented in the form of a five-pronged operational model, including: 1. Changing the editorial paradigm and production process, 2. Training and capacity building of human resources, 3. Designing special formats and programs, 4. Representing practical examples, and 5. Monitoring, evaluation, and institutionalization.
Results: The results indicate that transitioning to Constructive and Solutions Journalism is a necessary structural-cultural transformation for IRIB to successfully fulfill its social responsibility and compete in the media landscape. This transformation can lead to increased audience trust, strengthened civic participation, and social resilience. The success of this transition requires managerial will, phased planning, and overcoming the identified institutional obstacles
کلیدواژهها English