نوع مقاله : مقاله پژوهشی
نویسنده
دکترای روانشناسی عمومی، پژوهشگر مرکز تحقیقات صداوسیما.
کلیدواژهها
عنوان مقاله English
نویسنده English
This article is based on a study carried out in IRIB Research Center in 2003.
The study aims to explore parents’ views on the impacts of TV commercials on their children. Of the interesting results of the research are the following:
-The higher the level of parents’ education, the less trust in television commercials.
-Children are more interested in educational ads than commercial ones.
-Around four fifth of children request their parents to get the advertised goods.
-Goodies are the most requested stuff by children.
-Making children aware of the advertisers’ goals is one of the best ways of controlling them
کلیدواژهها English
