نوع مقاله : مقاله پژوهشی
نویسنده
دکترای مدیریت راهبردی، دانشگاه عالی دفاع ملی
کلیدواژهها
عنوان مقاله English
نویسنده English
Analysis of the strategic environment affecting management in National Media (IRIB) outlets has always been vital necessity to facilitate effective planning and programming to find out the challenges and strategic issues in Media Perspective Document. The study first identifies the factors and trends affecting the direction and the functions of IRIB, then by using expert panel method explains the challenges and strategic issues of National Media with a view to future competition in the next decade that has a great importance in the media sphere, audience retention and mainstreaming. The explanation is done in hexapartite: content management, technology and infrastructure audiences and stakeholders, the structure and format programming, media management and competitive environment, financial resources and human capital management. Finally, using Delphi it prioritized issues and future challenges of national media in the Media Perspective Document 1404. Accordingly the most important strategic challenges in the national media were identified and prioritized in the 8 major challenges respectively: intensifying competition media, the effectiveness of media content, changes in media technology - media sphere arrangement, organizational management, audience interest recognition, financial resource constraints, synergy betweenpublic institutions - civilian and military, legal and political decisions.
کلیدواژهها English
| تعداد مشاهده مقاله | 2,917 |
| تعداد دریافت فایل اصل مقاله | 2,135 |
