نوع مقاله : مقاله پژوهشی
نویسندگان
1 کارشناس ارشد مدیریت رسانه،گروه مدیریت رسانه دانشکده مدیریت دانشگاه تهران
2 دکترای مدیریت دولتی، دانشگاه علامه طباطبائی
3 دانشجوی دکترای مدیریت رسانه، دانشگاه آزاد اسلامی واحد علوم و تحقیقات تهران
کلیدواژهها
عنوان مقاله English
نویسندگان English
Television stars as one of the most important human elements in transmitting messages and attracting television audience should be in a certain relation with the media organization so that the organization management can make the best use of it. The research is to find the appropriate human resource model for television stars in Islamic Republic of Iran Broadcasting. The main question of the research is: how is the process of interaction with stars in the national media? The research was conducted by qualitative way through grounded theory method. Samples were selected by snowball technique, and data collected through study of library documents and resources as well as in-depth interviews. For this purpose, 36 informed people were interviewed then the concepts were extracted. Interviews were classified into 40 concepts, 6 main categories, 16 sub-categories, and finally designed a model. The research, based on a model, showed that changes in the HR process as well as in the structure and content of the national media were needed to improve the status of the stars and their interaction with the organization.
کلیدواژهها English
