نوع مقاله: شبکه اجتماعی

نویسنده

دکترای مدیریت سیستم‌ها، استادیار گروه مدیریت، واحد سمنان، دانشگاه آزاد اسلامی، سمنان، ایران

چکیده

طی ده سال گذشته، شبکه‌های اجتماعی مجازی، به جنبه‌ای از جامعه مدرن تبدیل ‌شده‌اند و به‌طور اخص، شبکه‌های اجتماعی مبتنی بر تصویر مانند اینستاگرام، به نحو فزاینده‌ای رشد یافته‌اند، اما هنوز هم بسیاری از آثار آنها بر نگرش و رفتار کاربرانشان ناشناخته است. هدف از این پژوهش، بررسی تأثیر اعتیاد به اینستاگرام بر سطح انتظارات و خواسته­های دانشجویان بوده است که بر اساس نظریه محرومیت نسبی می­تواند اعتمادبه‌نفس و احساس خوشبختی افراد را تحت تأثیر قرار دهد. پژوهش در سال 1398 انجام ‌گرفته و داده‌های آن از طریق پرسشنامه‌ای محقق‌ساخته جمع‌آوری شد که روایی آن، با روش روایی صوری و همگرا و پایایی آن، با آلفای کرونباخ ارزیابی و تأیید شده است. نمونه پژوهش شامل 211 نفر از دانشجویان دانشگاه علوم و تحقیقات تهران بوده است که با روش نمونه‌گیری در دسترس انتخاب شده‌اند و پرسشنامه، به‌صورت الکترونیکی و با استفاده از گوگل فرم برایشان ارسال شده است. نتایج حاصل از آزمون فرضیه‌ها نشان می‌دهد که اعتیاد به اینستاگرام، تأثیر منفی و معنادار بر احساس خوشبختی و اعتمادبه‌نفس دانشجویان و داشتن اعتمادبه‌نفس، اثر مثبت و معنادار بر حس خوشبختی آنان دارد. به‌عبارت ‌دیگر، اعتیاد به اینستاگرام منجر به کاهش اعتمادبه‌نفس و احساس خوشبختی در دانشجویان می‌شود.

کلیدواژه‌ها

موضوعات

عنوان مقاله [English]

Modeling the Effect of Instagram Addiction on Self-Confidence and Students' Sense of Happiness (Case: Students of Islamic Azad University, Science and Research Branch, 2019)

نویسنده [English]

  • Seyyed Mohammad zargar

Assistant Prof. in System Management,Islamic Azad University, Semnan Branch, Iran

چکیده [English]

Since last decade, virtual social networks specially image-based social networks such as Instagram, have improved and become an aspect of modern society, but many of their effects on their users' attitudes and behaviors are still unknown. The aim of this study was to analysis the effect of Instagram addiction on students' expectations and desires, which based on the theory of Relative Deprivation can affect people's self-confidence and happiness. The research was conducted in 2019. The data were collected through a researcher-made questionnaire conducted on online survey and using google form. The validity and reliability of questionnaire were confirmed with Cronbach's alpha and face validity. The research sample consisted of 211 students of Islamic Azad university, Science and Research Branch of Tehran who were selected by available sampling method. The results showed that Instagram addiction had a negative and significant effect on students' sense of happiness and self-confidence, and the self-confidence had a positive and significant effect on their sense of happiness. In other words, Instagram addiction reduces students' self-esteem and feeling happiness.

کلیدواژه‌ها [English]

  • Instagram Addiction
  • Self-Confidence
  • Feeling Happiness
  • structural equation modeling

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