نوع مقاله : مقاله پژوهشی
نویسندگان
1 دانشجوی دکتری مدیریت و برنامهریزی فرهنگی، دانشگاه آزاد اسلامی واحد تهران شمال، تهران، ایران
2 دکتری مدیریت و برنامهریزی فرهنگی، استادیار دانشگاه آزاد اسلامی واحد تهران شمال، تهران، ایران
3 دکتری مدیریت و برنامهریزی فرهنگی، دانشیار گروه مدیریت و برنامهریزی فرهنگی، دانشگاه آزاد اسلامی واحد تهران شمال، تهران، ایران
کلیدواژهها
عنوان مقاله English
نویسندگان English
The most important role of art directors is to interact between people involved in the art world and various organizations, as well as to ensure that the values of a work of art are achieved. But the approach of the artistic director in Iran, especially in the field of music, has faced many ups and downs. It seems that the main challenge of management in the field of music distribution is related to understanding the social reality of art. As the art directing is not considered with this approach, it is necessary to study music distribution management. The present study, which was conducted by a mixed method (qualitative and quantitative), has an exploratory nature. the dimensions and components of music distribution management were identified based on in-depth interviews and thematic analysis using the qualitative method. A researcher-made questionnaire was used to monitor the current situation and identify the most important components using the quantitatve method. The results showed that music distribution management had 4 dimensions and 19 components. Artists, audience, market and policy were identified as 4 dimensions of music distribution management. Important components in music distribution management were audience decoding patterns, the effects of the music business on the market, the government's cultural motivation, jurisprudential issues related to music, and undesirable art criticism.
کلیدواژهها English
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