نوع مقاله : مقاله پژوهشی
نویسندگان
1 دانشجوی دکترای مدیریت رسانه، پردیس ارس، دانشگاه تهران، تهران، ایران
2 دانشیارگروه مدیریت رسانه و ارتباطات کسبوکار، دانشکده مدیریت کسبوکار، دانشکدگان مدیریت، دانشگاه تهران، تهران، ایران
3 دانشیار پژوهشکده جامعه و اطلاعات، پژوهشگاه علوم و فناوری اطلاعات ایران (ایرانداک)، تهران، ایران
کلیدواژهها
عنوان مقاله English
نویسندگان English
The lack of implementation of self-regulatory policies has led to a lack of flexibility and coordination between regulatory institutions and filmmakers, and to structural problems in the development process of the Iranian cinema market. The aim of this research is to identify and evaluate critical factors for the success of self-regulatory policies in the Iranian cinema industry. To achieve this goal, the critical factors for the success of self-regulatory policies have been identified and evaluated the main obstacles to implementing these policies in Iranian cinema, analyzing the existing and desired conditions
Method: The mixed quantitative and qualitative method were used. In order to outline the desired conditions and identify the critical factors for the success of self-regulatory policies, relying on theoretical foundations, we have compared and quantitatively ranked the most important factors in three industrial, strategic, and environmental indicators. Then, qualitative data and expert opinions have been used to evaluate the existing conditions of Iranian cinema and assess the obstacles and challenges. Quantitative data was collected through paired comparison questionnaires and qualitative data through targeted interviews. Quantitative data was also analyzed in Expert Choice software and qualitative data was analyzed by coding.
Findings: According to the research findings, the factors related to the strategic index in quantitative data with a total rank of 3528 and 46 percent and in qualitative data with a total of 90 , are the most important gap between the current and desired conditions in Iranian cinema. in order to remove the obstacles to implementing self-regulatory policies in Iranian cinema, strengthening factors such as expanding privatization, establishing film councils and increasing the autonomy of cinema professions, investing in talents and human resources is recommended.
Conclusion: Based on the data obtained, four factors are considered the most important solutions for implementing self-regulation policies in Iranian cinema: striking a balance between government and private regulation, expanding privatization and new technology, and paying attention to international capacities.
کلیدواژهها English
