The expansion of social networks has transformed the patterns of news production and consumption, making the interaction of news organizations with these platforms an inevitable necessity. With the aim of providing a local strategic model for the interaction of Sima news with social networks, this research analyzes internal (strengths/weaknesses) and external (opportunities/threats) factors and suggests practical solutions. Qualitative data from semi-structured interviews with 18 reporters, editors, and editors of the national media were examined in the form of 157 codes and 7 main themes using SWOT analysis and Delphi assessment (70% consensus).The findings indicate that the current interaction of the news channel faces challenges such as technological (filtering), attitudinal (management’s lack of belief in two-way interaction), and structural (the challenge of verification) barriers, and its approach often relies on one-sided publication. However, evidence indicates the potential of strengths such as rich archives and opportunities such as citizen journalism for digital convergence. It is suggested that the launch of a citizen-journalist news agency by 1405, holding 6-month media literacy training courses for employees, and developing a real-time verification system using a virtual monitoring unit be pursued. This multidimensional model, with an active audience as the focus, can strengthen the position of the national media in the digital ecosystem and prevent its authority from declining.