نوع مقاله : مقاله پژوهشی
نویسندگان
1 کارشناسی روزنامه نگاری، گروه روزنامهنگاری، دانشکده ارتباطات و رسانه، دانشگاه صداوسیما،تهران، ایران
2 دانشجوی دکتری فرهنگ و رسانه، دانشکده ارتباطات و رسانه، دانشگاه صداوسیما، تهران، ایران
کلیدواژهها
عنوان مقاله English
نویسندگان English
Language policymaking has always attracted the attention of governments worldwide, and public acceptance of these policies remains a fundamental challenge. Adopting a qualitative and descriptive approach within an interpretive paradigm, this study seeks to describe and analyze the reactions of the Persian-speaking community on social media (particularly the X platform) regarding the “Standard Language” news segment and the agency of its reporter Utilizing Actor-Network Theory (ANT) and thematic analysis, the research examined users’ digital footprints. From a large volume of extracted data, a purposive sample of 400 cases was selected and analyzed using Cochran’s formula. The findings indicate the emergence of seven key themes. On one hand, the reporter is symbolized as a guardian of the Persian language, with his linguistic activism being highly praised. However, a significant portion of reactions is devoted to meme-making and satirizing his persona, which paradoxically facilitated the viral spread of the message. Furthermore, major intellectual confrontations were observed, including exposing the national media’s double standards in commercials, contradictions regarding Arabic versus English vocabulary, and critiques of extreme linguistic nationalism. Conversely, instances of behavioral modeling and social self-monitoring among users were also evident. This study concludes that while the media intervention successfully revived linguistic sensitivity and fostered endogenous norm-making in the virtual space, digital actors have actively reinterpreted it. By employing tools such as humor and structural criticism, users translated a top-down, official language policy into an interactive instrument for expressing broader cultural, political, and institutional concerns.
کلیدواژهها English