Communication Research

Designing a Model of Obstacles for Making Specialized Media in Order to Develop Sports Tourism

Document Type : Original Article

Authors

Maryam Aliniya 1
Gholamreza Khaksari 2
Adel Afkar 3
Majid Solimani 4

1 Ph.D Student in Sport Management ,Department of physical Education and Sports SciencesŲŒ Hamedan Branch, Islamic Azad University,Hamedan, Iran

2 Assistant Prof. In Department of Physical Education and Sports Sciences,,Hamedan Branch,Islamic Azad University,Hamedan,Iran

3 Assistant Prof.In Department of Physical Education and Sports Sciences,Malayer Branch,Islamic Azad University,Malayer,Iran

4 Associate Prof. In Department of Physical Education and Sports Sciences,Malayer Branch,Islamic Azad University,Malayer,Iran

https://doi.org/10.22082/cr.2024.2015757.2627
Abstract
This qualitative research has been carried out in a systematic way with an exploratory approach. The statistical population includes two parts of human resources (teachers and managers) and information sources (books, articles, documents and media) and sampling has been done in a sufficient number and with a judgmental (purposeful) method based on reaching theoretical saturation. The data collected through systematic library study and semi-structured exploratory interviews, and the validity of the collecting tool has been evaluated and confirmed based on the validity of the sample, the opinion of experts, and the agreement between the proofreaders. To analyze the findings, a multi-stage conceptual coding method with a system analysis approach was used, which included 7 categories and 26 open codes based on the extracted conceptual codes. The results of selective coding showed that political factors are present as a factor in the macro environment and planning has an impact on the content, financial obstacles, human resources and facilities; Also, the attitude factor affects the facilities, planning and human resources, the financial factor affects the content and human resources, and the facilities factor affects the content.

Keywords

Tourism
Virtual Space
Television
Publications
Marketing
Subjects
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  • Receive Date 14 November 2023
  • Revise Date 16 March 2024
  • Accept Date 04 April 2024

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